Almost in the blink of an eye, Dehradun went from being a quaint small town to the bustling hill city it is known today. For a hill city that has a history steeped in culture, literature and adolescence, Dehradun is also an up-and-coming metropolis that has a strong attachment to the days of yore and childhood.

As India’s leading youth hangout destination for close to a decade now, SOCIAL’s long-awaited entry to Dehradun is expected to be a game-changer in the city’s burgeoning F&B scene. At SOCIAL, work conversations and leisure time seamlessly meld, and it’s also the place where patrons love to eat, drink, and play at its 38 outlets across India.

To keep up with tradition, the buzzing city’s first SOCIAL outlet had to be memorable and modern at the same time.

The outlet breaks the shackles of the screens and takes patrons to the wooden tables and chairs of childhood. The city’s rich institutional heritage serves as a unique backdrop to SOCIAL’s hyperlocal design language approach. Bunk beds are hacked to seat comfortably, quirky notice boards are placed to display the menu and a courtside provides a thrilling live music experience. The charm of the outlet takes the graduated generation back to its teachers, books, maths formulas, served with a large glass of their favourite beverage on the table to shake off the pre-exam nervousness. The sprawling outlet is one for the scrapbooks and is made more remarkable by the stunning view of Mussoorie on the other side!