In the pre-internet, satellite TV days, going to a nearby cinema hall was one of the biggest forms of entertainment. There was something special about standing in line to buy ‘first day, first show’ tickets, followed by the thrill of buying tickets in ‘black’ when the shows inevitably sold out. Even choosing where to sit – be it the Stall, Balcony, Dress Circle or Box – was a matter of great debate and discussion.

Stepping inside, you bought little packets of popcorn and samosas and small glass bottles of soft drinks as you were transported into a parallel world of guns, molls, and cabarets, or escaped the humdrum of everyday life via dreamy romances and song-and-dance sequences set in idyllic locations.

The 25th outpost of SOCIAL is an enduring ode to these iconic single-screen movie halls and the cult of classic Bollywood: a nostalgic re-enactment of a magical era that made you keep coming back for more.

#CinemaSocial is the embodiment of old-school film culture at its finest: the whistles, the tears, and the grandeur of it all with a special twist.