The 29th outpost of the iconic brand is an ode to the cultural cocktail of the suburb.

Although commerce has been the backbone of the city, culture has been the soul. The North Mumbai suburb of Malad is no different; a suburb which the ethnic communities of Kolis, Bhandaris and East Indians call home. Beaches like Aksa and Manori are go-to spots for the residents. Close to the shore and the sky, the IT boom in the late 90’s saw Malad become the base for IT park Mindspace, while the iconic Inorbit Mall became the first mall in the suburbs.

It’s of little wonder then that SOCIAL’s 29th outlet in the country and 13th in Mumbai happens to be in the manic yet measured suburb of Malad. Paying homage to the duality of the suburb and bringing alive the topography of the region, the interiors of the outpost are broken into levels to promise guests a sense of privacy while still feeling one with the crowd. The outlet décor reflects a birds-eye view of the city – this design experience gives an illusion of space like never seen before. “We’re exploring the materiality of the outpost through signature cod-ten steel and natural stone inlays that embellish the classic SOCIAL vibe. The raw feel is balanced through a massive green wall on the other side, with bold graphics flanking the ceiling and metal, talking of the context of Malads's evolution.

Malad SOCIAL is all set to become the neighborhood’s go-to community space and we’re thrilled for the neighborhood to experience everything India loves about SOCIAL - the food, the drinks, the workspace, the community, and the gigs

 

 

400064

Malad

Malad Social,
Inorbit Mall, 17/B,
New Link Rd, near Mindspace,
Malad West, Mumbai,
Maharashtra 400064
Ph: 08657998020