#SocialWorker: Ameya SK
What happens when you take a sci-fi nerd/introvert, add some vital design aesthetic and throw in uncharted waters in user experience and entrepreneurism for good measure? The answer of course, is the inimitable visual repertoire of Mumbai based, design consultant, Ameya SK.
We recently caught up with the affable man with designs on the future and a portfolio spanning across film festivals, start-ups and everything in-between to talk work and play as part of our #SocialWorker series.
1) Tell us a bit about yourself and what inspired you to get into design?
I am Ameya S K, a freelance user experience designer and illustrator based out of Bombay. Oddly enough, design organically happened to me from having an interest in the technical and aesthetic side of things. Having had the privilege of working with some like-minded and truly skilled friends, further helped deepen the love and the rest, is well history.
Right now however, the way forward seems to be getting into some entrepreneurial waters.
2) From corporate identities to film festivals and start-ups, you seem to have done it all! Pray tell us about the journey?
I started out working on corporate identities for some really great start-ups and interactions with the same clients on their products took me on another journey into user experience design. They trusted me with designing their experiences and we both learnt as we went along.
There are clients with excel sheets and there are clients with a bucket list, the latter want to do things gracefully and know that there are no right and wrong answers.
Early on, an opportunity presented itself to work with some great people at the Mumbai Film Festival, which for obvious reasons, I wasn’t going to let slip. Thereafter, I worked with some more amazing folk to revamp Flipkart’s digital experience (in collaboration with Thought Over Design and many more. Having been a Kulture shop artist as well, for a couple of years now, one can’t be anything, but thankful for it all.
The journey has had its ups and downs, but it’s been a great ride for sure.
3) Your craft seems to draw a lot of inspiration from minimalism and abstract line art. What say you?
I was always a sci-fi nerd with a keen interest in mythology. Abstract themes with clean geometric lines, I like to believe, are at the meeting point of the two. Both those themes in a way, are highly layered and feel chaotic, but once you see the layers separately, the themes and ideas get simplified. Also the fact that they allow the viewer to draw his/her conclusions and inspirations is a beautiful thing.
4) We dig the colour palette in your ‘In Transit’ series above. Take us through your train of thought?
This series was again inspired by science fiction. I tried to create a world of anti-gravity and worm holes through these illustrations. However, the very thought of showcasing both these themes as mysterious or dark felt like a cliche, hence the art you see. It tries to show worm holes as tamed and understood. Mythological elements, inspirations and thoughts are shown as flying through them, treating them as doorways between dimensions or worlds.
At the crux of it all, I was trying to make sense of something we don’t completely understand. But, instead of being fearful of the unknown, I was trying to see optimism in it. It’s my take on understanding life and being in transit.
5) Most memorable moment of your innings thus far?
I can’t in good faith pinpoint an incident as the most memorable one. Getting to meet & know some of the incredible people who have become friends and de-facto teachers, is definitely the highlight for an introvert like me though.
6) And last but not least, any advice you’d like to give to an 18 year old Ameya?
Have faith, it’s all gonna work out well. Each mistake is going to teach you a valuable lesson. And of course, advice is cheap, take it only from someone who knows how valuable a currency it really is.
All media for this piece is courtesy of Ameya SK