At this 2700 square feet outpost, in the heart of Goregaon’s beloved Oberoi Mall, the space takes an irreverent look at the world of faceless, generic, international brands, that follow strict guidelines to make them all part of a stand-offish, high-end stereotype. A dark, Gothic, triple volume space merges with a generic modern retail store to create the setting, and while working with signature Social materials and palettes, we’ve given this one a unique twist, featuring a burnt-down Church to the altar of consumerism.